I’m from North Carolina, and as such I’m genetically bred to be a college basketball fanatic. My allegiences firmly lie with the UNC Tarheels, who have what is widely considered to be the greatest rivalry in college sports (some even say ALL sports) against the Duke Blue Devils. (In fact, I feel a bit queasy even typing their name.).

This rivalry is so fierce that it transcends sports. It divides families. It sparks playground fights all over the country when kids show up to school wearing different shades of blue. It’s a Big Deal.

There is an equally-fierce rivalry between two of the three major suppliers of krill oil. They’ve had some entertaining confrontations at industry trade shows. Read more

Yet another study has confirmed Omega-3’s lower inflammation. But this study was also interesting for another reason.

Nearly 1400 Finnish men participated in the study which compared blood levels of Omega-3’s with levels of C-reactive protein (CRP), a well-established marker of inflammation.

Not surprisingly, the study found that the higher the men’s levels of Omega-3, the lower the levels of CRP and therefore inflammation.

But here’s where the study gets interesting: Read more

Ulcerative Colitis is a type of inflammatory bowel disease (IBD) that affects the lining of the large intestine (colon) and rectum.

It’s an often-painful disease that affects an estimated 1-2 million Americans with symptoms such as abdominal cramping, frequent diarrhea and blood or pus in stools. According to a just-published Scandinavian study, krill oil may be able to help. Read more

Apparently these companies didn’t bilk quite enough people with acai free trials.

At the moment there’s quite a media blitz for a “krill oil” product from Purity products. Here’s what you see on their web page:

Nothing Is Truly Free

When you scroll down to the bottom of the page, however, here is the real story behind this (and every other) “free trial” offer: (I pasted this directly from their site, but I bolded the important parts) Read more